Rita’s Water Ice

Once upon a time, in the center of Brigantine, there were no ice cream shops in sight.

Does this sound more like a spooky story than a fairy tale to you? It did to Brigantine's Jill and Chris Tate, who knew something needed to change.

"There was a need for something as the island continues to grow, especially in the central business district," said Jill.

Together with the help of Burns Klemm Builders, they opened Rita's Water Ice to the Brigantine community in July 2022. It's easy to be familiar with Rita's; it's iconic around these parts. The very first Rita's Water Ice was created in the summer of 1984 by former Philadelphia firefighter Bob Tumolo. His first shop, he affectionately named after his wife, Rita, with a goal to create the best-tasting Italian ice around. Today, Rita's is serving up "Ice, Custard, and Happiness" to millions of loyal fans in over 30 states, and now Brigantine, thanks to Jill and Chris.

The Tate Family

Craving something sweet? Make your way to Rita's. They have Italian Ices, Gelatis, Concretes, milkshakes,

Blendinis, Mistos, frozen drinks and take home treats like cookies sandwiches. Don't speak Rita's? A Blendini is custard and Italian ice mixed with your choice of toppings; a Misto is Italian ice and custard blended; a Concrete is a blend of toppings and custard; and Gelati (a fan fave) is a layered treat of custard and Italian ice.

Drooling yet?

When you walk up to the window to get your cool sweet treat, chances are you'll be greeted by a member of the Tate family - Jill, Chris or one of their three daughters. They're all involved in the family business and have been active members of the Brigantine community since becoming homeowners here 14 years ago. Since then, Jill and Chris have coached just about every sport on the island - soccer, street hockey, softball/baseball, and football. They ran the baseball and softball league, too, from 2017 to 2021.

This year, the Rita's experience is even better with umbrellas, lights and music, and community events for local organizations. Now that's sweet!

Rita’s Water Ice

1301 W Brigantine Ave Unit 1301 Front Brigantine, NJ

609-266-0006

Facebook: @RitasOfBrigantineNJ